Scenic offers luxurious river cruises to European and Asian destinations. They aim to take the scenic route and not to rush their passengers from one shore to the next. The majority of Scenic river cruises are all-inclusive, with fares covering everything from meals and drinks to shore excursions and butler service. Passengers have the option of choosing between two different excursion types: ScenicEnrich or ScenicFreeChoice; depending on their preferences. ScenicEnrich excursions focus on cultural experiences including live classical music and dance, while ScenicFreeChoice is in line with the more typical tours.
Each of Scenic's sixteen ships provide two lounges for the passengers: The Riverview Terrace and The Panorama Lounge and Bar. The ambiance onboard is quite traditional in regards to dining and entertainment. Scenic river cruises mainly attract well experienced, mature cruisers. Scenic are due to launch its first ocean cruise ship, Scenic Eclipse, in 2018. This ship is set to broaden Scenic's range of destinations and introduce round-the-world cruises.